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5 Types of Videos That Your Business Can Use to Boost Engagement and Conversion

5 types of video that your business can use


In the fast-paced digital world, video marketing has emerged as a powerful tool for businesses to captivate their audiences, communicate their brand message effectively, and drive higher engagement and conversions. Whether you're a small startup or an established organisation, incorporating various types of videos into your marketing strategy can give you a competitive edge. Here are 5 types of video your business can utilise:

1. Explainer Videos

Explainer videos are concise and engaging pieces of content that effectively communicate your business and the products or services you offer. They a fantastic way to introduce your brand and brand message, giving your audience a quick understanding of how your business operates, the people and process involved and the experience the end user can expect to experience. The videos can be placed on your website's homepage, product pages, or social media platforms to generate interest, answer customer queries, and reduce bounce rates.

2. Customer Testimonials

Customer testimonials are an invaluable asset for building trust and credibility in yoru brand. Potential customers often seek reassurance from real people who have experienced your products or services. Showcase satisfied customers through video testimonials that highlight their positive experiences and the benefits they gained from your business. Authenticity is key, so encourage customers to share their genuine thoughts and emotions. These videos can be placed strategically on your website, landing pages, and social media to encourage your audience to make a purchase.

3. Behind-the-Scenes (BTS) Videos

I’m always encouraging businesses to showcase the people behind their business. We connect with people via their stories and this can often be the difference between the desire to make a purchase, and to not. Humanising your brand can go a long way in establishing a deeper connection with your audience. BTS videos offer a sneak peek into the inner workings of your business, showcasing the people, processes, and values that drive your company. Whether it's the day-to-day operations, product development, or team-building activities, BTS videos create a sense of transparency and authenticity. By sharing these videos on your website and social media, you can create a stronger bond with your audience, making them feel like part of your brand's journey.

4. How-To/Instructional Videos

Educational content never goes out of style, and content that aims to add value to the community are ranked higher on most platforms and attract higher engagement. How-to or instructional videos address your audience's pain points and provide solutions, positioning your brand as an authority in your industry. Whether it's a step-by-step guide on using your products, DIY tips, or informative tutorials related to your niche, these videos can significantly enhance your audience's knowledge and satisfaction. Optimising these videos for search engines with relevant keywords can also boost your website's visibility and organic traffic.

5. Live Videos and Webinars

Incorporating live videos and webinars into your marketing mix can create a sense of urgency and exclusivity. Live streaming allows you to engage with your audience in real-time, answer their questions, and receive instant feedback. Webinars, on the other hand, provide a platform for in-depth discussions, presentations, and expert insights. Both options create a sense of community amongst your audience and help build a loyal customer base.

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